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What is your gender?
Male
Female
Non-binary / third gender
Prefer not to say
What is your age?
15-19
20-29
30-49
50+
Who are your fashion role models? (Sabrina Carpenter, LeBron James, Adam Sandler, Vivian Westwood, Riccardo Tisci, Madeleine Chéruit, etc.) Feel free to list multiple.
How do you define your personal style? (casual, formal, ecclectic, sporty, business, girly, plain, etc.)
If the occasion did not matter, which styles would you choose to wear most often?
formal occasion
business casual
streetwear
loungewear
athleisure
work clothes
casual
other (specify)
effortless cute
How often do you shop for apparel on these platforms? (1=most often, 5=least often/never)
1
Thrift stores
2
Second-hand resale sites (Poshmark/Depop)
3
retail stores (online)
4
retail stores (in-person)
5
I make my own!
What causes you to buy a fashion item/product?
LiketoKnowIT
General Media Advertisements
Social Media Influencers/Celebrities
Retail website/app
Practical needs
Friends/family
fashion magazines
How much do you keep up with trends?
i don't care
I put some effort in
I am a fashion officianado
What are some current trends you like? (wide-leg pants, y2k style, bucket hats, etc.)
What do you want to see in future trends? (high rise jeans, suspenders, chunky sneakers, etc.)
Rank which considerations are most important to you when making a purchase decision? (1 being the most important, 7 being the least important)
1
Price
2
Quality/sturdiness
3
Practicality (fulfillment of a need)
4
brand
5
trendiness
6
sustainability/ethics
7
fit/comfort
How often do you make impulse purchases?
frequently
sometimes
never
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